1L
Among all their offerings Jack Daniel's Black Label stands out as the instantly recognizable, iconic classic and the brand's flagship. It accounts for 96% of Jack Daniel's sales, making it the best selling whiskey in the world. While the true meaning behind the ""Old No. 7"" on the label was lost with Daniel's death, it is known that it won 7 gold medals in a very different time. It received its very first at the 1904 World's Fair in St Louis, Missouri, where the spirit reigned supreme over 24 others from across the globe a sign of things to come. The most important step in its creation is still the charcoal mellowing, or as they like to call it ""The Extra Blessing"". Before going into barrels, the clear, 140-proof distillate is filtered through handcrafted charcoal drop by drop, a process that takes from 3 to 5 days and is the reason behind the Black Label's signature smoothness.Following in the footsteps of Jack Daniel's Tennessee Honey and Tennesse Fire flavored expressions is Jack Daniel's Tennessee Apple a blend of the iconic Tennessee Whiskey, the Old No. 7, and their own in-house green apple liqueur. The 70-proof expression is fresh, fruity, and sweet with the whiskey base shining through. It's smooth as well, due to Jack Daniel's signature charcoal-filtering process. Grab a bottle of this tasty apple-flavored whiskey today!"